Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers by Pay Kath

Author:Pay, Kath [Pay, Kath]
Language: eng
Format: epub
Publisher: Rethink Press
Published: 2020-12-14T00:00:00+00:00

Everything, from the email’s appearance in the inbox to the message format, copy, call-to-action, images and transition from the email to the landing page, will influence the recipient’s willingness and interest in converting.

This chapter will review and explain these three steps to conversion and how your email choices can influence them. But before we move to those discussions, we need to go over an essential ‘pre-step’ that must be resolved before the three-step process can begin – the issue of deliverability, or your email’s ability to be delivered to your subscribers’ inboxes rather than the spam folder.

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